«The study analyzed 23 of the most downloaded and highest rated femtech apps on Apple’s App Store and Google Play by two independent reviewers on data privacy, data sharing and security assessment criteria. Sixteen of the apps were related to fertility, cycle tracking and pregnancy, while others focused on areas like breast and lung cancers, mental health, exercise and abortion.» 

«Researchers found all the apps included behavioral tracking, and 14 allowed location tracking. Meanwhile, only 16 displayed a privacy policy, and 12 requested consent from users. Three of the apps began collecting data before obtaining consent. Thirteen provided users with information about data security.»

Article written by Emily Olsen.

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