«There’s nothing more personal than one’s health and wellbeing. While receiving care, patients often face extreme challenges. They rightfully expect personalization, but despite the countless amounts of data, research, and scientific discoveries that have dramatically improved the quality of care, patients often leave healthcare facilities feeling like a number.»

«According to McKinsey, patients expect the same digital experiences they have grown accustomed to in retail, insurance, and banking. Those sectors long ago adopted innovations and processes that allow them to use technology to enhance the experience and put the customer first. Patients who have grown used to such benefits now demand a similar engagement from their healthcare providers and payers.»

Article written by Kelly Bravo



MedCity News