«Virtually everyone can articulate one of healthcare’s myriad issues: it’s expensive, feels impersonal and corporate, and confronts people with cascading folios of options and choices they’re not prepared for. From my years of working in this space, I might summarize all these issues under the umbrella term of “uncertainty”—that is, the converse of assurance and peace of mind.»

«Uncertainty runs deep in this industry. Patients, sensing (correctly) that there’s no easy way to tap into the vast knowledge of healthcare services, feel like they’re going it alone in a web of complex coverage stipulations, referrals, specialists, and co-pays. About half of Americans source their healthcare coverage through their employers, and yet, 80% of employees say they’re confused about their benefits.»

Article written by Andrew Le

Photo: Getty Images



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