«Digital-transformation programs at leading healthcare institutions that I work with are increasingly focused on two things: how to increase revenues and how to improve consumer experiences. There is a renewed focus on sustainable growth, not least due to the losses the nation’s leading health systems posted in 2021 and in the first half of 2022.»

«Digital health leaders are facing a new challenge today as the days of hand-waving about the strategic nature of digital investments have given way to a preference for cold-blooded execution. There is concurrently a Darwinian culling of the herd of digital health point solutions underway, exacerbated by the current pull-back in VC funding that poses an existential threat to tech startups operating at sub-scale.»

«The bold experimentation with digital health brought on by the pandemic two years ago has now receded to a consumer-focused approach that looks at demand aggregation, funnel conversion rates and customer lifetime value.»

Article written by Paddy Padmanabhan.

Photo: Getty Images



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