«In the old days, PR used to be about who you knew: the personal connections that your PR agency had in the media industry. Today, PR is a much more democratized field in which the best story, pitched to the right person, stands the greatest chance of making waves in your field. Using data to find journalists and publications to pitch to, you can make sure your health tech startup gets the coverage it deserves.»

«The healthcare industry is constantly growing and evolving. Technology continues to advance at an almost alarming rate, creating space for new companies and new health tools to emerge. And every year there are more and more new businesses to fill that space: in 2021, health tech startups collectively raised an impressive $29.1 billion.»

Article written by STEPHEN MARCINUK



Med-City News