«As the tech industry’s valuations shrink, healthcare startups can take several steps to make it through the storm. Digital health startups have a particular opportunity to open up new revenue sources, shrink sales cycles and make it through tough times. In their entirety, these steps can help reduce cash burn, attract investment and drive growth.»

«During investment droughts like we’re in now, avoiding lengthy sales cycles and finding new revenue channels is crucial. Digital health startups must focus on avoiding lengthy—or frozen—sales cycles in their B2B models. One way to achieve this is by directly billing insurance for their services, which can help position startups as independent providers.»

Article written by Cameron Jacox