Bayer’s Consumer Health Division has established a new Precision Health unit aimed at developing digital solutions for personalized self-care. The unit will focus on creating products that empower individuals to make informed health choices based on personal insights and novel delivery methods.
Bayer recognizes the growing demand for healthcare personalization and aims to close the gap between monitoring and treatment through technology advancements. The Precision Health group will collaborate with startups and digital health providers to address unmet needs in core health categories and scale technologies globally. Bayer has already piloted projects integrating AI-based symptom assessment and launched a heart health ecosystem, with more launches expected in the future. The company believes that partnerships will drive the best outcomes in precision health.
Article written by Bayer Team/ Photo by Fierce Health