«Findings that mobile and wearable devices and apps do lead patients to change their behaviors in ways that can positively affect their health provide offer not just patients but also care providers and insurers with opportunities. But surprising results about the effectiveness of personalized vs. non-personalized prods means that there is no clear-cut way to remind patients to adopt healthy behaviors. This suggests that providers need to experiment to find out what works best with patients.»

Article written by  Anindya Ghose



Harvard Business Review